Comparison Shopping

To compare or not to compare, that is the question. In this dynamic world of Google search, Ebay Auctions and Yahoo! is this market really saturated?

There are 100's of websites out there that merchandise and point the consumer to a particular product. Now its left upto the user to pick from a foray of technical gibberish to arrive at a match.

There are a lot of sites out there namely www.shopping.com, www.nextag.com etc which provide search and navigation features. Search is primarily when you look for something, say "Canon SD400" and find an exact match. Navigation is when you consider various attributes/features about a product and drill down till you find a product.

These 2 methods do serve the purpose for the intermediate user. But what about someone who has no clue on how to differentiate between Compact Flash and XD Memory? There needs to be a site out there which will take that into consideration, integrates it with a catalog of the latest products and recommends something to me.

Sit tight ... cause thats just what you will get pretty soon!